GEICO Insurance Products News / Reviews

Jobs: Corporate Communications Director – Communicate magazine

wordpressu5er — Thu, 10 Feb 2011 12:06:40 +0000

If you are ambitious, driven and you’re looking for a new challenge in corporate communications consultancy, this could be the perfect step for you.

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A leading strategic communications and government relations consultancy requires a Corporate Communication Director to develop their offering in media relations, corporate reputation management, crisis communications and digital communications.

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The consultancy has long been known as a key player in the public affairs arena but after being recently acquired by a larger marketing and communications group they are looking to develop their broader communications offering. This is a real opportunity to make your mark at a senior level within a growing and ambitious agency.

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Jobs: Corporate Communications Director – Communicate magazine

Big Firms Cast Wide Net, But Try to Focus – Wall Street Journal

wordpressu5er — Mon, 07 Feb 2011 11:38:19 +0000

The 1960s heyday of conglomerates may be over, but there are plenty of companies like ITT Corp. that make it their business to be involved in all sorts of unrelated activities.

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Those conglomerates range from General Electric Co. (jet engines, washing machines, loans to medium-size companies) to DuPont Co. (seeds, Kevlar, countertops) to Warren Buffett’s Berkshire Hathaway Inc. (machine parts, neon signs, Ginsu knives). But not all conglomerates are under the same sort of pressure as ITT to break up, and many are flush with cash and hunting for acquisitions.

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Real-time U.S. stock quotes reflect trades reported through Nasdaq only; comprehensive U.S. stock quotes reflect trading in all markets and are delayed at least 15 minutes. All quote volume is comprehensive and reflects trading in all markets, delayed at least 15 minutes. International stock quotes are delayed as per exchange requirements.

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Big Firms Cast Wide Net, But Try to Focus – Wall Street Journal

SOCIAL MEDIA MARKETING: DABBLERS NEED NOT APPLY – Buffalo News

wordpressu5er — Sun, 06 Feb 2011 21:38:08 +0000

So much more than just subs and pizza. Featuring speciality subs and hoagies. Speciality pizzas, tacos, fajitas and wraps. Choose from several dinner options as well. Featuring homemade sauce and homemade meatballs. Award winning baked ziti with homemade meatballs (pictured). Ask about the authentic arancini italian rice balls. Shhhh they’re not on the menu.

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Using social media to reach customers“works about as well as the amount of time you are willing to put into it,” says Bob Syracuse, owner of the Pizza Plant Italian Pub.

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If your company is not into social networking, you may want to talk to your boss about getting with it. From small cafes to multinational corporations, businesses are jumping into the social networking game, seeing it as the next tool to grow market share and stay viable.

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SOCIAL MEDIA MARKETING: DABBLERS NEED NOT APPLY – Buffalo News

White-Collar Workers Challenge Overtime Exemptions – Connecticut Law Tribune

wordpressu5er — Sun, 06 Feb 2011 07:38:25 +0000

Collective action lawsuits alleging violations of the federal Fair Labor Standards Act (FLSA) continue to proliferate at a dizzying rate. Many, if not most, of these suits challenge the classification of mid-level, white-collar jobs as exempt from the FLSA’s overtime pay requirements.

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While no employer is immune from this ongoing scourge of FLSA litigation, some industries are especially vulnerable, including many that are staples of the Connecticut economy. Among them are insurance companies, large retailers, fast-food and convenience store chains, drug manufacturers and financial services firms.

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Virtually every major insurer has been hit with a suit by adjusters claiming to have been misclassified as exempt. Generally, an adjuster qualifies for the administrative exemption if he or she is responsible for conducting interviews, inspecting damage and preparing estimates, evaluating coverage, determining liability, and negotiating settlements.

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White-Collar Workers Challenge Overtime Exemptions – Connecticut Law Tribune

If one can find it,ethanol-free cuts costs – Knoxville News Sentinel

wordpressu5er — Sat, 05 Feb 2011 17:38:04 +0000

We have all seen gas prices increase recently, and the “experts” say the prices will go higher and stay higher. As gas prices go up many of us look for ways to reduce gas usage. One obvious way to reduce gas usage is to increase the miles per gallon we get in our cars or trucks.

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We all know that driving slower will increase our mpg, but there is another way that will give you an instant 5 percent to 10 percent increase in mpg. It is well-documented fact that ethanol in gas reduces your mpg, so if you can find gas that is ethanol-free, your mpg will increase and you will save money.

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In the Dec. 20 issue of the Chattanooga Times Free Press, a feature article noted the Christmas season drop in the number of donations to Blood Assurance.

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If one can find it,ethanol-free cuts costs – Knoxville News Sentinel

Mirror, mirror on the bathroom wall: Which product is the best of all? – Medill Reports: Chicago

wordpressu5er — Sat, 05 Feb 2011 14:41:40 +0000

O’Hare International Airport will be the first of many select airports across the nation to call itself home to a brand new advertising platform: bathroom mirrors.

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Mirrus, the creator of interactive advertising technologies, has partnered with Clear Channel Airports, the world’s largest marketer of airport advertising, to install 150 digital advertising mirrors in some O’Hare bathrooms.

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By default, the 40-inch digital advertising mirrors display full-screen advertisements that run in one-minute loops. When a user comes within 8 inches of the mirror, the advertisement swipes away to the upper left corner, allowing the user to see his or her reflection while also continuing to play advertisements in a smaller form.

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Mirror, mirror on the bathroom wall: Which product is the best of all? – Medill Reports: Chicago

Big Shill Final: The Progressive Insurance Lady vs. Pillsbury Doughboy. Let’s … – Entertainment Weekly

wordpressu5er — Fri, 04 Feb 2011 19:42:42 +0000

Big Shill Final: The Progressive Insurance Lady vs. Pillsbury Doughboy. Let's …
Entertainment Weekly
P-Doughy has been consulting the GEICO Gecko and Cavemen for Progressive's soft spot. On Sunday morning, as the entertainment world prepares for another …

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Big Shill Final: The Progressive Insurance Lady vs. Pillsbury Doughboy. Let’s … – Entertainment Weekly

Zoren: Those faces so familiar from TV commercials – Delaware County Daily Times

wordpressu5er — Fri, 04 Feb 2011 05:43:01 +0000

Levi is, of course, the title character in “Chuck,” which returned to NBC’s regular schedule two weeks ago and airs Mondays at 8 p.m. (locally on Channel 10).

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Another actor who nails each scene, whether it’s 10, 30, or 60 seconds, is the one who plays, “Sir,” the gecko’s colleague on the Geico commercials.

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A different series of Geico commercials features an actor in a suit who deadpans, Jack Webb-style, Geico’s tag phrase about saving 15 percent in 15 minutes before presenting a scene like Abraham Lincoln being honest with his wife or a drill sergeant who becomes a psychiatrist.

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Zoren: Those faces so familiar from TV commercials – Delaware County Daily Times

Idiot Box: You got advertising in my commercial! – Weekly Alibi (blog)

wordpressu5er — Thu, 16 Dec 2010 12:47:58 +0000

These crossover commercials are what the ad industry calls “double dip” advertising. They’re basically the TV commercial equivalent of a time share condo. They’re also a sign of today’s incestuous corporate world.

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Helzberg and Geico are both wholly owned subsidiaries of Berkshire Hathaway, Inc. (as are See’s Candies, Fruit of the Loom, Benjamin Moore, The Pampered Chef, Acme Brick Company, Pacific Power and about 60 others). Berkshire Hathaway is owned by a dude named Warren Buffett. Maybe you’ve heard of him. Apparently, he didn’t get to be the third wealthiest man in the world by buying two commercials when one is sufficient. I wonder if he wanders around corporate headquarters turning off lights.

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Progressive insurance, on the other hand, appears to be independently owned with no direct ties to the Walt Disney Company (which owns such media makers as ABC, ESPN, A&E, Pixar and Marvel Entertainment). Apparently, somebody just thought it would be cool to combine insurance and video-game-inspired action movies.

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Idiot Box: You got advertising in my commercial! – Weekly Alibi (blog)

Stocking up for the holidays – Richmond Times Dispatch

wordpressu5er — Sun, 12 Dec 2010 17:57:04 +0000

Yes, stocks, not socks. With Wall Street experts predicting an improved 2011 stock market, giving a loved one an investment is a nice sentiment.

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Here are 10 diverse stocks to consider giving as unique gifts. This is not a model portfolio; a mutual fund is a better initial investment, and all have some downside. However, giving a piece of a company instead of its product is intriguing.

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Smucker (SJM, around $63 a share) “With a name like Smucker’s, it has to be good” is its trademark slogan, yet its real selling points are brands such as Smucker’s, Folgers, Jif, Hungry Jack and Crisco. Three-fourths of sales come from brands that are No. 1 in their categories. The largest supplier of baking products benefited from consumers eating at home in the economic downturn.

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Stocking up for the holidays – Richmond Times Dispatch